Dear all you *clever* companies out there,
You have found just the cutest little phone number for yourself and the letters spell out exactly your company's mission statement, or your best weekly deal, or your dog's last name. You were so happy it was available! You've listed it on all your collateral and web material. Thing is, you've forgotten to also list what numbers those letters correspond to, and I now hate you because I can't remember whether jkl is 5 or 6 because I'm on a Blackberry. Oops and I forgot 1 is not abc but rather no letters so I've accidentally dialed a moving company. Also, when I'm on a phone that does list the letters, I'd rather not play word hunt while dialing. Please list your cutesy mnemonic phone number WITH your numeric phone number. Thank you, and I apologize for the stabbings, but they were necessary.
Rule: Make it ludicrously easy for people to dial your phone number and reach a representative.